How much chocolate does it take to show appreciation?
It seems like there have been a few aha moments during the past recession about the importance of customers. I think the most commonly offered nugget of advice I’ve seen countless times over the past few years has been “since the chips are down, and you’re not acquiring as many customers, focus on the ones you have.” On Friday I benefited from this advice in the form of a lovely surprise from my mobile carrier, O2, in the post. It was a brief thank you note, and a bar of Divine’s socially conscious chocolate. Simple, cheap, and you know what – it works! I feel appreciated. That’s all I’m usually after as a customer. Beyond the nuts and bolts of the product and the transaction, appreciate me! Appreciate that there are many, many other options out there, many of which are calling me at random intervals during the year and asking me to switch. I would like acknowledgement and thanks for choosing YOU (insert your chosen vendors here) to do business with. So thank you O2, for thanking me.