How much chocolate does it take to show appreciation?
How much chocolate does it take to show appreciation? It seems like there have been a few aha moments during the past recession about the importance of customers. I think the most commonly offered nugget of advice I've seen countless times over the past few years has been "since the chips are down, and you're not acquiring as many customers, focus on the ones you have." On Friday I benefited from this advice in the form of a lovely surprise from my mobile carrier, O2, in the post. It was a brief thank you note, and a bar of Divine's [...]